HOUSE Price Skyrockets, This Generation of Young People Engages in Anti-Real-Estate Memes

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Blockbeats2025/04/30 10:54

By:Blockbeats

Original Article Title: "This Weekend's Hottest MEME: How $HOUSE Ignited the Solana Craze with Anti-Real Estateism"

Original Article Author: Luke, Mars Finance

On April 27, 2025, the meme coin $HOUSEcoin (hereinafter HOUSE) in the Solana ecosystem surged to a market cap of $75 million, hitting an all-time high. Since its launch on March 25 through the Pump.fun platform, this project has skyrocketed from obscurity to the focus of the crypto community in just one month. Its website slogan, "Flipping the Housing Market, One $HOUSE at a Time️," resounds loudly, and a quote attributed to Michael Bree, "The housing market will collapse, this coin is your hedge," further imbues it with symbolic significance. Against the backdrop of a 48% global rise in house prices and the hopelessness of young people buying homes, HOUSE has transformed economic anxiety into a decentralized struggle. How did this meme coin ignite a global resonance? Why is its anti-real estateism narrative so deeply ingrained? Let's dive into the story of HOUSE.

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What Is HOUSEcoin?

$HOUSEcoin is a meme coin on the Solana blockchain, issued through the Pump.fun platform, positioned as a high-profile satire of the global real estate market. Its core idea is anti-real estateism, expressing young people's anger and mockery towards high house prices. As stated on the official website, HOUSE aims to "reshape" the real estate market, not only as a mockery of speculative "house flipping" but also as a challenge to systemic injustice. Bree's quote evokes memories of the 2008 mortgage crisis, suggesting that HOUSE is a hedge tool against a potential real estate bubble.

From a technical perspective, HOUSE is designed with simplicity: a total supply of 9.988 billion coins, with 60% allocated to the community, 20% for liquidity pools, and the rest for development and marketing. Solana's high throughput (processing 65,000 transactions per second) and low fees (average of $0.00025 per transaction) have supported HOUSE's rapid dissemination. On-chain data shows that HOUSE has over 18,000 holders, with Telegram community members exceeding 35,000, demonstrating strong community momentum.

The cultural symbol of HOUSE is its core driving force. The pixelated "house" logo surrounded by flames symbolizes the disruption of the traditional real estate system. Community members refer to themselves as "Homeless Hodlers," holding high the mocking slogan "1 HOUSE = 1 House," dreaming of using digital tokens to replace the unattainable real estate. A widely circulated meme shows a rundown shack priced at $1 million, with the HOUSE logo and the text: "Buy $HOUSE, burn down the old system." This combination of humor and anger has made HOUSE a phenomenon in meme culture.

Global Resonance of Anti-Real Estateism

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Amplification of Economic Pain Points

HOUSE's narrative is rooted in a harsh reality: the global housing market has become increasingly out of reach. According to World Bank data for 2025, the global median house price-to-income ratio has reached 12:1, meaning an average person would need to go without food and drink for 12 years to afford a home. In cities like London, Sydney, and San Francisco, this ratio exceeds 18:1. In the United States, the average home price has soared to $580,000, with the average age of first-time homebuyers reaching a record high of 39 years old. Since 2018, young people's wages have only grown by 6%, far below the 48% increase in housing prices. Student debt and high rents have further crushed their homeownership dreams.

HOUSE has transformed this economic pain point into narrative fuel. It claims to be a "hedge" against the collapse of the housing market, echoing the legendary shorting of the subprime mortgage market in 2008. While the origins of this claim are unconfirmed, it resonated with the community's emotions: posts on X platform proclaim "your house will eventually be worthless, hedge with $HOUSE." This narrative has turned economic despair into speculative resistance, making HOUSE a digital voting booth for the youth.

Global Spread of Meme Culture

HOUSE's anti-real estateism not only remains at the economic level but has also evolved into a cultural movement. The community amplifies the absurdity of the property market through memes, short videos, and NFTs. A TikTok video with 3 million views features a Gen Z tenant throwing a "mortgage contract" into a bonfire, holding a HOUSE flag, with the caption: "A 30-year mortgage is slavery, $HOUSE is freedom." Another meme on Discord juxtaposes a $2 million apartment with a HOUSE token, questioning, "Which one is the real scam?"

The resonance of these cultural artifacts lies in their reflection of the shared experience of global youth. In Japan, high housing prices have forced "parasite singles" to continue living with their parents into their 30s, with HOUSE's Japanese Telegram group already reaching 5,000 members. In Spain, youth unemployment rates reach up to 25%, leading local artists to create HOUSE-themed street art. The community has also translated promotional materials into Spanish, Korean, and Chinese, with non-English users accounting for 40% of the audience, demonstrating the narrative's global appeal. The memes of HOUSE are not just jokes but also outlets of anger.

The Execution Power of an Anonymous Team

The founding team of HOUSE remains anonymous, interacting with users only through the X account @HousecoinOnSol and the Telegram community. On-chain analysis shows that the token contract (address: DitHyRMQiSDhn5cnKMJV2CDDt6sVct96YrECiM49pump) was deployed on March 25, 2025, and the developer wallet is connected to other meme coin projects within the Solana ecosystem, hinting at a seasoned team. Despite their anonymity, their execution power is remarkable.

On April 10, the team launched the "Burn the Mortgage" progressive web application (PWA), allowing users to "purchase" and "burn" virtual high-priced real estate by holding $HOUSE, satirizing the housing price bubble. Within 48 hours of its launch, the app attracted 10,000 users, leading to a market cap surge from $10 million to $25 million. On April 20, the team announced the release of 10,000 HOUSE NFTs, each featuring a uniquely designed virtual "house," granting holders governance participation and airdrop rewards. Post this announcement, the trading volume spiked by 200%, and the market cap surpassed $50 million. The team declared on X: "We don't build houses; we build revolution." This blend of anarchistic sentiment and efficient delivery resonates with the chaotic spirit of meme coins.

Community rumors add a mysterious aura to the team. A Telegram administrator named "Homeless Hodler" revealed that team members are spread across three continents, often coding in coffee shops and coworking spaces. While these stories are unverified, they add a decentralized rebellion mythology to HOUSE.

Community Culture and Global Background

Decentralized Counter-Culture

The success of HOUSE relies not only on its technology but also on its unique community culture. Telegram and Discord groups have become the gathering places for "Homeless Hodlers," where members share memes, discuss housing pain points, and even organize virtual protest activities. On April 15, the community initiated the "Burn the House" airdrop, distributing HOUSE tokens worth $150,000 to 7,000 wallets. The event's promotional video featured an explosion of a virtual mansion, garnering 500,000 views within 24 hours and leading to a trading volume surge to $30 million.

The community has also shown remarkable creativity. The "Meme Contest" on Reddit attracted 2,000 participants, with the winner receiving a $5,000 worth of HOUSE reward. One winning entry depicted a young person at a bank counter, holding the HOUSE token, with the caption: "I don't need your 30-year mortgage, I have $HOUSE." This spontaneous cultural production has elevated HOUSE beyond a mere token, transforming it into a decentralized platform of resistance.

Global Context as a Catalyst

The rise of HOUSE is closely intertwined with the global economic backdrop. By 2025, many countries worldwide were facing a housing crisis: in Toronto, Canada, the housing-to-income ratio reached 16:1, youth homeownership rates in Sydney, Australia, hit a 20-year low, and the soaring housing prices in Chinese cities like Shanghai forced young people to abandon their homeownership dreams. The International Monetary Fund warned that the global real estate market's leverage ratio (debt to asset ratio) had reached 2008 levels, escalating the risk of a crash. HOUSE's narrative coincidentally struck a chord with this pain point, as its slogan "The real estate market will collapse," while exaggerated, resonated deeply with the public's anxieties.

Furthermore, the cultural atmosphere of the crypto community provided fertile ground for HOUSE. Solana's Pump.fun platform lowered the barrier to meme coin issuance, with the total market value of meme coins issued on the platform surpassing $2 billion in the first quarter of 2025. Decentralized exchanges like Raydium and Jupiter provided high liquidity for HOUSE, with the HOUSE/SOL trading pair accounting for 70% of the total trading volume. This ecosystem support allowed HOUSE to rapidly evolve from a niche meme to a global phenomenon.

The Deep Power of the Anti-Real Estate Narrative

Symbolic Resistance or Practical Hedge?

HOUSE claims to be a "hedge" against a real estate crash, but its actual function leans more towards the symbolic rather than financial. Unlike a CDS (Credit Default Swap) on BRI, HOUSE lacks a mechanism to directly profit from a real estate market downturn, with its value relying on community belief and market momentum. However, this limitation is precisely its charm: HOUSE is not a complex financial derivative but a protest symbol. Buying HOUSE is not for arbitrage but to express dissatisfaction with the real estate system.

This symbolic resistance has driven community actions. The "Burn the House" airdrop on April 15 not only spurred trading but also sparked discussions about housing injustice. The community plans to launch the "HOUSE DAO" in May, allowing token holders to vote on future initiatives such as funding housing programs for low-income families or supporting anti-eviction movements. These efforts indicate that HOUSE aims to evolve from a meme into a societal force.

The Risk and Limitation of Narratives

While the anti-real estate narrative is powerful, it comes with its risks. Its angry tone may be too extreme, alienating some potential supporters. On the X platform, some praise the rebellious spirit of HOUSE, while others warn that it is mere "emotional hype." While Bri's quote is attention-grabbing, it may mislead investors into overestimating HOUSE's financial value. Historical experience shows that meme coins like Dogecoin often struggle to sustain long-term value due to a lack of utility.

Furthermore, the complexity of the real estate market undermines the certainty of the "collapse" narrative. Despite the U.S. mortgage debt reaching $13 trillion by 2025, central banks and governments often stabilize the market through low interest rates or subsidies. If house prices stabilize or housing reforms mitigate the crisis, HOUSE's narrative may lose its appeal. The community must continuously innovate to keep the narrative alive.

The Potential of Cultural Catalysts

Despite the risks, HOUSE's narrative has sparked widespread discussion. In April 2025, a UK housing NGO mentioned HOUSE in a report, labeling it as "digital protest by young people against systemic injustice." On the X platform, scholars discuss whether HOUSE can drive policy changes such as rent control or land tax reforms. Its community's globalization feature—40% being non-English users—suggests that HOUSE transcends cultures and borders, uniting global youth.

The true power of HOUSE lies in transforming anger into creation. Memes, NFTs, and PWAs are not just marketing tools but the digital heritage of a priced-out generation. Regardless of whether the real estate market collapses, HOUSE has given a voice to millions who feel overlooked. As a post on X aptly put it: "$HOUSE is not about buying a house, but about harnessing your anger."

Conclusion: Meme or Movement?

With a peak market value of $75 million, $HOUSEcoin has surpassed a memecoin on the Solana chain, becoming a digital uprising against high house prices. Its anti-real estate narrative blends economic pain points with meme culture, from the "Burn the Mortgage" app to the upcoming HOUSE DAO, where the anonymous team's execution and the community's passion complement each other. However, the narrative's reliance on emotion and high volatility also brings challenges. Will HOUSE fade in the meme frenzy, or will it catalyze real-world change?

In 2025, from Tokyo to Toronto, house prices have shattered countless dreams, and HOUSE has become a fiery symbol of resistance. Flipping the Housing Market, One $HOUSE at a Time is not just a slogan but a battle cry. Will you join this rebellion, or will you watch from the sidelines?

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Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.